Kaiser Permanente’s 520,000 Northwest Region members and Comcast’s 136,000 employees now have another tool for learning about pregnancy.
The health maintenance organization and the media giant launched an experimental interactive television app, My Pregnancy, that contains more than 100 short videos in which Kaiser doctors, midwives and patients discuss common concerns such as morning sickness, sleeping positions, whether it’s safe to have a flu shot during pregnancy, and Caesarean sections.
Users can customize content according to how far along they are in their pregnancies, share videos with family members and create video playlists.
“People learn in different ways,” said Dr. Stella Dantas, a Kaiser obstetrician-gynecologist from Portland who helped create My Pregnancy content and appears in some videos. “This was another way to approach getting education out there and helping people to feel comfortable about pregnancy.”
Topics were chosen based on patient and provider feedback and on existing Kaiser materials, Dantas said.
The app is meant to supplement, not replace, traditional patient care, Dantas said. “This is meant to stimulate questions, much like birthing classes. … ‘Oh, I didn’t think about that question, now I want to ask more questions about that.’”
To get the full interactive app, users must have or sign up for Comcast’s X1 platform.
Those who don’t have X1 can still watch the videos at my-pregnancy.org, but won’t have the interactive features, said a Kaiser spokeswoman, Debbie Karman.
Karman stressed that the app is a pilot. It’ll be monitored to see which videos are most popular and how users interact with it.
The free app will also be available soon to IBM’s 380,000 employees, Karman said.
“I’m excited,” said Dantas. “I think we’re going to to be seeing a lot more virtual care come out. … This is a nice segue.”
— Amy Wang